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3 signs of a bad school customer experience
Former educator and K-12 researcher Dr. Shelby McIntosh shares three recommendations for ensuring a culture of exceptional school customer experience.
Articles by Shelby McIntosh
New study reveals how school leaders approach crisis communication
School leaders in the State of K-12 Customer Experience Report rank PR crisis prevention low on their priority list. But that doesn’t mean they aren’t concerned.
Study: Building trust is priority No. 1. But many school leaders lack confidence in their ability to do it.
New State of K-12 Customer Experience report reveals alarming gap in how school leaders view community trust and their ability to confidently deliver it.
Introducing the first-ever State of K-12 Customer Experience Report
Veteran educator and researcher Dr. Shelby McIntosh provides a first look at K12 Insight’s new national survey on customer experience in America’s schools.
When I realized the value of customer experience in schools
Veteran education researcher Dr. Shelby McIntosh shares how a key experience taught her the value of responsiveness and a strong customer experience in K-12 schools.
Heading to TASA Midwinter? Here’s 5 must-do’s in Austin
Austin local Dr. Shelby McIntosh ranks her top spots to visit in Austin during TASA’s 2019 Midwinter Conference.
Everything I need to know about customer service I learned from my local school crossing guard
When it comes to engaging and empowering parents and community members, it’s the little things that matter.
Stay Safe and Connected in Wake of Hurricane Harvey
K12 Insight is thinking of our Texas family as Hurricane Harvey develops. Here’s how to stay connected.
In Texas, which schools are failing? Let parents decide.
Education researcher Dr. Shelby McIntosh presents new data showing a difference between the Texas Education Agency’s school ratings system and parents’ perceptions.
Calling all Texas School Leaders: This is an A-F SOS!
Texas schools: The A-F debate isn’t going away anytime soon. Here’s a process that works.