Shelby McIntosh, Author at Trusted

Commentary, Customer Experience, Customer Service September 26, 2019

3 signs of a bad school customer experience

Former educator and K-12 researcher Dr. Shelby McIntosh shares three recommendations for ensuring a culture of exceptional school customer experience.

Commentary, Leadership August 6, 2019

New study reveals how school leaders approach crisis communication

School leaders in the State of K-12 Customer Experience Report rank PR crisis prevention low on their priority list. But that doesn’t mean they aren’t concerned.

State of K-12 Customer Experience Report trust gap

Climate, Commentary July 23, 2019

Study: Building trust is priority No. 1. But many school leaders lack confidence in their ability to do it.

New State of K-12 Customer Experience report reveals alarming gap in how school leaders view community trust and their ability to confidently deliver it.

Climate, Commentary July 17, 2019

Introducing the first-ever State of K-12 Customer Experience Report

Veteran educator and researcher Dr. Shelby McIntosh provides a first look at K12 Insight’s new national survey on customer experience in America’s schools.

Commentary, Teachers & Staff May 17, 2019

When I realized the value of customer experience in schools

Veteran education researcher Dr. Shelby McIntosh shares how a key experience taught her the value of responsiveness and a strong customer experience in K-12 schools.

Leadership January 24, 2019

Heading to TASA Midwinter? Here’s 5 must-do’s in Austin

Austin local Dr. Shelby McIntosh ranks her top spots to visit in Austin during TASA’s 2019 Midwinter Conference.

Climate, Commentary September 17, 2018

Everything I need to know about customer service I learned from my local school crossing guard

When it comes to engaging and empowering parents and community members, it’s the little things that matter.

Safety August 25, 2017

Stay Safe and Connected in Wake of Hurricane Harvey

K12 Insight is thinking of our Texas family as Hurricane Harvey develops. Here’s how to stay connected.

Commentary, Engagement May 2, 2017

In Texas, which schools are failing? Let parents decide.

Education researcher Dr. Shelby McIntosh presents new data showing a difference between the Texas Education Agency’s school ratings system and parents’ perceptions.