Customer Intelligence: 14

Setting priorities: Essential vs. Desirable in schools
When you’re running a school district, you have to make a lot of tough decisions about what’s “nice to have” and what you need to have. And as t...
How Robbinsdale Area Schools Harnesses AI in Their Customer Service Strategy
Find out why Shannon Swanson and her team at Robbinsdale Area Schools rely on Let’s Talk to support their customer service goals.

Spring 2024 National Report on Customer Service in Schools
K12 Insight’s Spring 2024 National Report on Customer Service uncovers strategies and actions K-12 administrators can take to measure and improve e...

Harnessing the Power of AI in K-12: A Guide for District Leaders
AI in K-12 school district operations can revolutionize streamlining communication and data-driven decision-making in your school district.
2023 CGCS Public Relations Executive Meeting
K12 Insight will be attending and presenting at the 2023 Council of the Great City Schools Public Relations Executive Meeting.

The Case for Customer Service in Schools
Customer service is no longer a “nice to have” — it's a necessity. Developing a culture of customer service in your school district will help you a...

Exploring Emotions with a Word Cloud: A New Approach to Communication
Community Voice Word Cloud leverages the power of data science to provide district leaders with customer intelligence and a fast way to identify is...

Parents with the most questions are most likely considering switching schools, national report finds
K12 Insight’s latest report explores the connection between parent satisfaction, communication quality, and student attrition using Net Promoter Sc...

The Wise of the Machines: The promise of chatbot technology
As competition increases, it’s critical for school districts to prioritize customer service to better engage families and create opportunities for ...