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GUIDE

The Comprehensive Back-to-School Guidebook for K-12 Superintendents

Get your guidebook with five simple steps to executing a customer-centric back-to-school plan that has helped school districts nationwide improve perceptions and answer questions quickly in an era of sky-high customer expectations.

Download the proven entry plan used by successful superintendents nationwide 

Superintendents today are facing issues from teacher shortages and changing demographics to unfinished learning concerns and budget constraints — all while being asked to foster strong community relationships and ensure student safety. 

This guidebook provides a comprehensive, five-part blueprint to help you successfully navigate the back-to-school season.

You’ll learn:

Plus, see how successful superintendents from around the country — including the 2024 AASA Superintendent of the Year, Dr. Joe Gothard — have structured their district operations to ensure a personalized, customer-centric K-12 experience.

Get the proven back-to-school strategy used by superintendents nationwide