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Managing a District’s Customer Service Transformation: Key Considerations​

A districtwide customer service transformation is the responsibility of every teacher, front office worker, and department leader. But who should manage the process and vision?
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By K12 Insight
Originally published October 30, 2023 Last updated May 9, 2024

Managing your districtwide customer service transformation

Many districts are tempted to assign customer service initiatives to their communications department. But to be successful, a customer service plan must extend beyond a single office or leader.

Customer service in schools is...

A discipline

Your entire district — from campus secretaries to teachers to administrators — must understand the importance of delivering superior service with every interaction. That starts with deliberate training!

A science

Success customer service plans are intentional, strategic, and driven by data from a refined tech stack. Metrics should guide your journey and aid in districtwide decision-making. 

An art

Comprehensive professional development and practice will make customer service a habitual reflex for your staff. Consistent standards across your district will ensure positive experiences at every turn. 

Moving from reactive to customer-centric service requires a total transformation of the culture in your district. And it requires the participation of every department, campus, and administrator — led by your superintendent team or Chief of Staff.

A successful customer service transformation requires an intentional strategy

Customer service in schools is no longer a “nice to have.” It’s a necessity.But launching a customer service plan doesn’t have to be difficult! K12 Insight has helped hundreds of school districts transform their district’s customer service with intentionality. Learn more about the power of customer service in schools.

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