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Is social media responsible for rise in Common Core opt outs?
Across the country, school districts have reported significant increases in the number of students opting out of Common Core state tests. In New Y...
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Don't give your best teachers a reason to quit on you
K12 schools face significant pressure to keep students engaged in learning. Every technology vendor you meet claims to be on the verge of the next ...
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Competition is heating up; What is your district doing about it?
K12 education is no stranger to adversity. Years of declining budgets make it difficult to adequately serve students. Divisive politics muddy the w...
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How to get in good with the local school board
Few qualities are more vital to the long-term success of the nation’s K12 school superintendents than the ability to maintain effective working rel...
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Change the rhetoric: Making progress in the age of mistrust 
Across the country, school district leaders have committed to making the kinds of bold reforms necessary to improve student outcomes. But a new rep...
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How to quiet public outcry over school transportation
School transportation is a hotly debated issue. It concerns the safety and security of students and it severely impacts parents who have to find a ...
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In Alief, giving students a voice
School district communications is locked in a perpetual cycle of improvement. Administrators know they must do a better job of including parents in...
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When buzz becomes reality: Controlling misinformation in your school community
Rumor has a knack for spreading, often faster than truth. We’ve all been there: Some nugget of misinformation about a recent school board decision...
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