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Building Strong School Cultures: 3 Must-Have Components

What’s the best customer experience you’ve ever had? Maybe it was a pleasant phone interaction, a quick and smooth resolution to an issue, or an unexpected refund or discount after a challenging encounter.

While such interactions sometimes feel spontaneous, the truth is the best brands actively cultivate exceptional customer experiences.

A similar approach has begun to emerge in K-12 schools.

“The most successful school districts anticipate and exceed their customers’ expectations,” says Julie Thannum, assistant superintendent for board and community relations at Carroll ISD in Texas. “They have made customer service a priority and have built their program internally through direct dialogue–first with their employees, and then with actual customers.”

Our editors talked with dozens of school leaders who singled out strong customer experiences  as a key ingredient in school culture and climate. But prioritizing a customer-first culture in your schools, and putting that thinking into practice are often two different things.

To help, we’ve collected three practical examples of school districts improving school culture and climate through a focus on customer experience.

Simply click on any of the examples below to watch the next in our continuing series of free, on-demand webinars to learn how school leaders are using a focus on customer experience to transform how community members engage with their schools.

school quality webinarA positive – and measurable – school climate

Dr. Alisha Martinez will help you turn school climate data into action in your schools. Plus, she shares the results of a three-year national school climate survey. Watch now


Empowered webinarLeading the conversation on school safety

Students who don’t feel safe don’t learn. Four different school district communications leaders reveal strategies for empowering students to speak out against bullying in their schools. Watch now


customer experience webinarTraining and support for teachers and staff

Dr. Christine Wells and El Paso ISD’s Melissa Martinez share how a new form of professional development is changing how the district’s front-line leaders approach community engagement. Watch now

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