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Parent Satisfaction

National report on Parent Satisfaction's impact on districts.

K12 Insight’s report published in November 2022 examines the connection between parent satisfaction, communication quality, and the likelihood of a family leaving a school district for other educational options using Net Promoter Score (NPS).

Parents with the most questions are likely thinking about switching school districts

The National Report on the Impact of Parent Satisfaction on School Districts examines survey results from more than 2,800 parents and guardians nationwide to identify common behaviors of families who are satisfied with their district, those who are indifferent, and those who are considering other educational options. 

The report includes: 

  • Detailed profiles of families who are identified as Detractors, Passives, and Promoters using NPS
  • Key findings about communications quality and how it relates to parent satisfaction with their school or district
  • Insights on using NPS to monitor drivers of student attrition
Download the report

Want to learn more? Watch the webinar recording, Unlocking the Hidden Secrets NPS Tells You About Your District’s Families, to learn how your district can use Net Promoter Score to better understand your families and how they talk about your district.