Guide
National Report on Parent-School Trust and Engagement
K12 Insight’s inaugural National Report on Parent-School Trust and Engagement analyzes the correlation between school customer service and parent engagement.
Why trust matters in school districts
With so many educational options for the upcoming school year, customer service is vital for building trust, increasing parent satisfaction, and keeping families in K-12 public school districts.
The report found a direct correlation between family satisfaction and district-provided customer service: As satisfaction increases, so does trust; and as trust increases, so does the likelihood and frequency of positive recommendations.
Read the August 2022 report to learn:
- How customer service impacts parent satisfaction and trust
- What parents expect from school districts when receiving a response
- Recommendations for improving parent engagement and satisfaction
Download the report
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