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Guide

Build an Engaging Social Media Strategy in Your School District

Social media has changed how people communicate — and how they expect a response online. This workbook will help you plan, create, implement, and evaluate a social media strategy — supporting a superior customer experience to positively impact your district’s brand.

Use social media to build your district’s brand and engage stakeholders

Social media has changed how people communicate — and how they expect a response online. Over 70% of adults in the United States use at least one social media platform, according to the Pew Research Center.

Social media is often one of the first places people will go if they have a question or complaint — especially if a school district does not offer a customer experience platform like Let’s Talk. And a positive customer experience is more important than ever for school districts — especially as options for families expand through school choice programs, charter schools, and virtual schools.

Many district leaders are understandably cautious when it comes to social media. While most districts today have a social media presence, many lack a solid content strategy to support stakeholder engagement or customer service.

Superior customer service helps school districts strengthen trust and relationships with stakeholders, and can help district leaders make progress on their strategic plans — especially in the areas of family and community engagement, communications, and equity.

By developing an engaging social media strategy, you can support a superior customer experience to positively impact your school district’s brand and reputation.

And if your district uses Let’s Talk — the only all-in-one, enterprise-wide customer experience and intelligence platform purpose-built for education — you can use social media to encourage users to send questions and concerns directly to the platform.

Download the workbook
This workbook will help you plan, create, implement, and evaluate your district’s social media strategy.