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Guide
Why Customer Service for Schools Matters
Customer service for K-12 schools is an intentional approach for facilitating communication listening, gathering feedback, and building relationshi...
Webinar Replay 00:27:08
30-Minute Webinar Replay: Using NPS to Understand Your District's Families
In this webinar, co-hosted with the Association of California School Administrators (ACSA), K12 Insight shares findings from the National Report on...
Mother and daughter sitting on a couch and smiling at one other while mother has a laptop and mug and daughter has her phone
Webinar Replay
Unlocking the Secrets NPS Tells You About Your District’s Families
In this webinar, K12 Insight discusses the findings from the National Report on the Impact of Parent Satisfaction on School Districts. You'll learn...
Mother walking with children in front of school
Guide
National Report on the Impact of Parent Satisfaction on School Districts
K12 Insight’s report published in November 2022 examines the connection between parent satisfaction, communication quality, and the likelihood of a...
Success Story
Strengthening Community Through Superior Customer Service
Indiana is one of the most competitive education markets in the nation, creating an environment where districts are under constant pressure to sati...
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Guide
National Report on Parent-School Trust and Engagement
K12 Insight’s inaugural National Report on Parent-School Trust and Engagement analyzes the correlation between school customer service and parent e...
Smiling father and daughter looking at laptop
Guide
Build an Engaging Social Media Strategy in Your School District
Social media has changed how people communicate — and how they expect a response online. This workbook will help you plan, create, implement, and e...
Mother and daughter sitting on a couch and smiling at one other while mother has a laptop and mug and daughter has her phone
Guide
The Complete Guide for School Crisis Communications
Mental health concerns. Violence. Misinformation. These topics are difficult to navigate. This guide will help you be better prepared for future cr...
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Guide
The Wise of the Machines: The promise of chatbot technology
As competition increases, it’s critical for school districts to prioritize customer service to better engage families and create opportunities for ...
Business man in a suit talking to a mother and her two children in an office room
Guide
How to Achieve Higher Levels of Trust, Buy-in & Engagement in Your District
School leaders know it takes time to build trust and, in turn, maintain a strong reputation. Learn five strategies for strategies for strengthening...
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Guide
School Superintendent Listening Tour Toolkit
Highly successful superintendents have one trait in common: their willingness to listen — even in the midst of challenging times. Explore our resou...
Success Story
Providing Superior Customer Service Through AI-powered Chatbot Technology
In 2021, VBCPS launched Let’s Talk to streamline district communications and Let’s Talk Assistant chatbot to provide automatic responses to FAQs. B...

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Success Stories
Read case studies and feature stories to learn how school districts across the country have partnered with K12 Insight to build trust capital, improve family and community engagement, generate public support for key initiatives, and foster a positive school environment.
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