NSPRA: 6
Getting It Passed: Lessons from Successful School Bond Campaigns
We’re only a few weeks away from election day 2018. If TV news is any indication, this election is proving to be one of the most heated in recent h...
Podcast #1: K-12 Schools Double Down on Customer Service in a Spotlight on Customer Experience
For many school leaders, it should come as no surprise: competition has come to K-12 schools. The expansion of choice-friendly state and federal p...
NSPRA Seminar in Anaheim: Emphasizing Self-Care and Wellness
One thing’s for sure, when 1,000 school public relations professionals gather in one place, the stories start to fly. And some of the best storytel...
NSPRA 2018: Insights and Secrets Shared by School Communicators
The #ROAD2NSPRA cultiminated in Southern California this weekend as thousands of school communicators descended on Anaheim, Calif. to share experie...
NSPRA 2018: Embracing Community among School Communicators
I was born in a small town. I cannot type or read those words without singing. (Thank you, Mr. Mellencamp.) Even now, I can close my eyes and menta...
On Point: Exploring the Link Between Ethics and Strong Leadership
Julie Thannum, APR In the face of increased competition, it’s critical for schools and districts to build and maintain a positive, consistent brand...