Julie Thannum: 5

For many school leaders, it should come as no surprise: competition has come to K-12 schools. The expansion of choice-friendly state and federal p...

One thing’s for sure, when 1,000 school public relations professionals gather in one place, the stories start to fly. And some of the best storytel...

I was born in a small town. I cannot type or read those words without singing. (Thank you, Mr. Mellencamp.) Even now, I can close my eyes and menta...

I’m a child of the 80s, so I often look at life through the lens of a TV sitcom. Remember Cheers?  Set in a Boston bar, it was a place where Norm a...

Julie Thannum, APR In the face of increased competition, it’s critical for schools and districts to build and maintain a positive, consistent brand...