School Choice: 17

Facing District Competition: School Marketing as the Initial Step
It’s hard to believe the year is almost over. This week we’re taking a look back at the major trends and issues of 2019 by sharing the ...

Putting Community Engagement to Work in Your Schools
The pressure is on. As competition for students heats up, K-12 school leaders are rethinking how they engage their communities — and testing new s...

Schools Aren't Businesses, But Customer Service Matters
In 2002, Jamie Robert Vollmer wrote an Education Week article called A Blueberry Story, detailing his experience delivering a speech to encourage t...

5 Strategies for Reversing Declining Enrollments
Five Strategies for Increasing Student Enrollment Thirty-eight million dollars. That’s how much state funding Baltimore City Public Schools lost to...

Economic impact of declining enrollment: Video analysis.
Schools and leading education advocates celebrated Public Schools Week this week, honoring the work of America’s K-12 schools. The festivities come...

Why Every School District Needs a Customer Service Mindset
The rise of education technology, along with the expansion of school choice and other competing brands of education, are redefining how K-12 admini...

Infographic: Real Numbers Behind Declining Student Enrollment
Throughout the country, major school districts are facing sharp student enrollment declines. All it takes is one look at the numbers:6 million st...

Telling Your School’s Story: The Importance of Listening to Parents
“Storyteller” isn’t a job title you often see on an education jobs board—or any jobs boards, for that matter. But there it is, listed as an open po...

National School Enrollment Growth and State Drops: Latest Updates
Nationally, public school enrollment is set to rise by nearly three percent over the next decade. That would seem welcome news to public sch...

10-Minute Podcast: Leading in Schools Through Listening
“Public school leaders—if we don’t get into the concept that we have to be responsive to our communities and responsive to the needs of children, ...