School Choice: 17

school marketing
Blog 3 minutes | December 16, 2019

Facing District Competition: School Marketing as the Initial Step

It’s hard to believe the year is almost over. This week we’re taking a look back at the major trends and issues of 2019 by sharing the ...

community engagement
Blog 3 minutes | January 17, 2019

Putting Community Engagement to Work in Your Schools

The pressure is on. As competition for students heats up, K-12 school leaders are rethinking how they engage their communities — and testing new s...

customer service approach
Blog 3 minutes | August 2, 2018

Schools Aren't Businesses, But Customer Service Matters

In 2002, Jamie Robert Vollmer wrote an Education Week article called A Blueberry Story, detailing his experience delivering a speech to encourage t...

declining enrollments
Blog 3 minutes | April 20, 2018

5 Strategies for Reversing Declining Enrollments

Five Strategies for Increasing Student Enrollment Thirty-eight million dollars. That’s how much state funding Baltimore City Public Schools lost to...

Economic impact of declining enrollment Image
Blog 3 minutes | March 16, 2018

Economic impact of declining enrollment: Video analysis.

Schools and leading education advocates celebrated Public Schools Week this week, honoring the work of America’s K-12 schools. The festivities come...

customer service in schools
Blog 4 minutes | February 27, 2018

Why Every School District Needs a Customer Service Mindset

The rise of education technology, along with the expansion of school choice and other competing brands of education, are redefining how K-12 admini...

declining student enrollment
Blog 3 minutes | February 5, 2018

Infographic: Real Numbers Behind Declining Student Enrollment

Throughout the country, major school districts are facing sharp student enrollment declines. All it takes is one look at the numbers:6 million st...

Telling your school’s story
Blog 3 minutes | February 1, 2018

Telling Your School’s Story: The Importance of Listening to Parents

“Storyteller” isn’t a job title you often see on an education jobs board—or any jobs boards, for that matter. But there it is, listed as an open po...

enrollment grows
Blog 3 minutes | January 30, 2018

National School Enrollment Growth and State Drops: Latest Updates

  Nationally, public school enrollment is set to rise by nearly three percent over the next decade. That would seem welcome news to public sch...

10 minute podcast
Blog 3 minutes | January 26, 2018

10-Minute Podcast: Leading in Schools Through Listening

“Public school leaders—if we don’t get into the concept that we have to be responsive to our communities and responsive to the needs of children, ...