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outbound communication
Blog
Outbound Communication: Half the Solution for Schools
Tell a superintendent or school system administrator that parent communication needs to be a top priority for their district and no one is likely t...
new keyboards
Blog
Social Media's Role in the Rise of Common Core Opt-Outs
Across the country, school districts have reported significant increases in the number of students opting out of Common Core state tests.In New...
best teachers
Blog
Don't give your best teachers a reason to quit on you
K12 schools face significant pressure to keep students engaged in learning. Every technology vendor you meet claims to be on the verge of the next ...
competition
Blog
Heating Up Competition: Strategies for District Innovation
K12 education is no stranger to adversity. Years of declining budgets make it difficult to adequately serve students. Divisive politics muddy the w...
Empty conference room with desks, notepads, and water bottles
Blog
Navigating Relationships with the Local School Board
Few qualities are more vital to the long-term success of the nation’s K12 school superintendents than the ability to maintain effective working rel...
Change the rhetoric
Blog
Change the rhetoric: Making progress in the age of mistrust 
Across the country, school district leaders have committed to making the kinds of bold reforms necessary to improve student outcomes. But a new rep...
school transportation
Blog
Addressing Public Outcry over School Transportation
School transportation is a hotly debated issue. It concerns the safety and security of students and it severely impacts parents who have to find a ...
giving students a voice
Blog
Giving Students a Voice: Initiatives in the Alief District
School district communications is locked in a perpetual cycle of improvement. Administrators know they must do a better job of including parents in...
buzz becomes reality
Blog
Controlling Misinformation in School Communities: A Vital Strategy
Rumor has a knack for spreading, often faster than truth.We’ve all been there: Some nugget of misinformation about a recent school board decisi...
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