Understanding Parent-School Trust and Engagement

With so many educational options for the upcoming school year, customer service is vital for building trust, increasing parent satisfaction, and keeping families in K-12 public school districts.

K12 Insight recently released the inaugural National Report on Parent-School Trust and Engagement, which found a direct correlation between family satisfaction and district-provided customer service: As satisfaction increases, so does trust; and as trust increases, so does the likelihood and frequency of positive recommendations.

This has serious implications for school districts seeking to maintain enrollment, improve communications and community engagement, and provide equitable access. 

Join K12 Insight for a webinar to discuss the findings from K12 Insight’s National Report on Parent-School Trust and Engagement. You’ll learn about the direct correlation between family satisfaction and district-provided customer service, and the importance of superior customer service for district success. 

Not sure you can attend? Register to receive a copy of the webinar recording.

Meet the Speakers

Krista Coleman

Chief Customer Officer K12 Insight

Jennifer Coisson, Ph.D.

Head of Research Operations K12 Insight

Topics

Communications, Community Engagement, Information Technology, Let's Talk Customer Service Platform, Superindendent