national reports

National Customer Service Reports

K12 Insight regularly publishes a report with insights and trends education leaders can use to inform their customer service and communications strategies.
Download the latest report.

K12 Insight’s Q2 2023 National Report on Customer Service revealed some families are not receiving the help they need from their school or district — especially when they reach out about topics related to their child’s academic performance and behavior. The report shows delivering superior customer service at all levels is the path forward in ensuring families feel well served.

In this report you’ll gain insight into:

  • Parent perceptions of academic performance and behavior correlate to Net Promoter Score rating of school district
  • Who is disproportionately left out of school-initiated communications
  • The growing gap between parent-teacher communications and parent-administrator communications