National Reports

Each quarter, K12 Insight publishes a report with insights and trends education leaders can use to inform their customer service and communications strategies.

Now more than ever, education leaders are paying closer attention to the perceptions and experiences of families within their school districts. Given the many factors outside of a school district’s control — economic uncertainty, continuously changing education policies, and the pressures of social media and a 24-7 media cycle — school district administrators are increasingly seeking indicators and data to identify families who are most likely to leave their districts before it’s too late to address the drivers of family dissatisfaction.

Education research experts from K12 Insight have surveyed thousands of parents and guardians across the country to develop a rich understanding of what satisfies stakeholders, why some families are dissatisfied with their public education experience, and how school districts can take measurable steps to improve customer service and satisfaction.

Each quarter, K12 Insight publishes a report with the latest data and trends you can use to inform decisions in your school district. View the resources below to gain new insights — whether you’re a district superintendent, a communications leader, a principal, or you serve in another school leadership role.

March 2023

National Report on Customer Service in Schools

K12 Insight’s National Report on Customer Service in Schools explores the reasons parents reach out to their school or district and their ability to connect with the correct person to get a satisfactory answer to their issues or questions.
National Report on Customer Service in Schools Download the report
Why Your District’s Families Are Frustrated With Your Customer Service Watch the 30-minute webinar replay
Staggering number of K-12 families don’t know where to go for answers Read the news release

November 2022

National Report on the Impact of Parent Satisfaction on School Districts

This report examines the connection between parent satisfaction, communication quality, and the likelihood of a family leaving a school district for other educational options using Net Promoter Score (NPS).
National Report on Parent-School Trust and Engagement Download the report
Unlocking the Secrets NPS Tells You About Your District’s Families Watch the 30-minute webinar replay
Parents with the most questions are most likely considering switching Read the news release
Improve interactions with your families who are considering other options Read the blog post
3 key insights into how families perceive your school district Read the blog post

August 2022

National Report on Parent-School Trust and Engagement

K12 Insight’s inaugural National Report on Parent-School Trust and Engagement analyzes the correlation between school customer service and parent engagement.
National Report on Parent-School Trust and Engagement Download the report
Understanding Parent-School Trust and Engagement Watch the webinar replay
School customer service directly impacts parent satisfaction and trust Read the news release
Trust matters: How customer experience affects your district Read the blog post