In the spotlight
Survey: Majority of parents say schools’ customer service needs improvement
During the 2021-22 school year, 87% of parents reached out to their school district more than once — with 44% reaching out at least six times.
Read the story in K12 Dive
Districts look for new ways to communicate with the public
Austin Independent School District is one of 400 districts that uses an app to dispatch parent inquiries to the appropriate office, offering first-class customer service across the district’s 125 schools.
Read the story in ASBJ
Chatbots allow educators to delegate repetitive tasks and focus on teaching
Today, more educational institutions have embraced chatbots, the engaging tech tool commonly used by many businesses to provide cost-efficient customer support.
Read the story in EdTech Magazine
More news and feature stories about K12 Insight
How chatbots can power student enrollment and 24/7 family engagement (Sept. 7, 2022)
Richland Two Superintendent first recipient of Gerald Dawkins Leadership Builder Award (July 27, 2022)
Why school districts need to start measuring college and career readiness now (May 23, 2022)
District leaders can improve equity by listening to their communities (February 2022)
Why equitable communications access should be your top priority in 2022 (Jan. 18, 2022)
How Austin ISD uses technology to manage a 10x increase in questions during back-to-school (Oct. 5, 2021)