Positive customer experiences are everything—especially in schools.
They power everything from helping school leaders build trust to retaining families to increasing community engagement. That’s a force that can’t be ignored.
While everyone plays a role in creating a culture of positive customer experiences, there are certain teachers, staff members, and school leaders who truly go above and beyond to turn everyday interactions into special ones. These superheroes don’t wear a mask and cape, yet their efforts occasionally fly under the radar.
Enter the K12 Insight Cx SUPERhero Awards.
We’re recognizing those who are redefining what it means to support students, families, and staff.
The contest was open through the month of March, during which school and district employees could nominate colleagues who epitomize what it means to be a customer experience superhero in their district or school.
We were blown away by the thoughtful and heartfelt submissions that exemplified the five key attributes of SUPER customer service:
- Positive, patient, and professional
- Exceeding expectations
After much deliberation, we are excited to announce the three winners of our Cx SUPERhero Awards, along with 10 honorable mentions. Thank you to everyone who submitted, and we look forward to recognizing our next batch of school customer experience superheroes soon!
Meet our Cx SUPERheroes! (Presented in alphabetical order.)
Emily Spooney, Data Manager, Wake County Public School District, NC
“Emily is one amazing Data Manager! She greets every new applicant/family with poise and passion to make their school transition a smooth one! She also greets every staff member with “sure, I can assist you with that” and it is always timely and with teamwork attitude and delivery. She is truly a prime example of what a Wake County School System Employee should represent and I am thankful to be part of her team everyday. She makes you want to jump out of bed and come to work everyday” — a colleague
Greg Morrow, Assistant Principal, Grand Island Public School District, NE
“Mr. Morrow is always working to keep students and staff not only safe but in an enjoyable environment. He is always available when situations arise and is always willing to help out staff and parents for the wellness of all involved. I have seen him approach any event with a positive and professional demeanor with the understanding that all involved receive praise when a task is accomplished. He is a SUPERhero because he shows by example that service is the way a superhero leads.” — a colleague
Maribel Ponce, Bilingual Home School Liaison, School District U-46, IL
“She goes above and beyond to help and inform students and parents by doing informative meetings for parents (she volunteers her time to do these meetings once a month – including the preparations for this meetings). She is excellent in what she does. One thing that is most important is that she loves her job and is always happy and willing to help. She always says that her job is a priority and even if parents come during her lunch time she stays and never sends them back to come back at another time. She says that we are here to help in any way we can and we should never send parents back home when we can help them or direct them to the appropriate place. Her professionalism and charisma make her a unique person and a great coworker. I’m blessed to be around her. I believe that staff, students, and parents at SEHS agree with me that she is a superhero!! Keep up the good work Maribel” — a colleague
Honorable mentions go to:
Bobbie Wissen, Admin Assistant – Principal, Elgin Independent School District (TX)
Carla Moffitt, Computer Network Support Technician 1, Gresham-Barlow School District (OR)
Carrie Kolar, Principal, Grand Island Public Schools (NE)
Diane Jones, Head Secretary, Gresham-Barlow School District (OR)
Jennifer Bynum, Vendor Relations Assistant, Valiant Prep Charter School (CA)
Jennifer Doolittle, School Lunch Manager, Ithaca City School District (NY)
Philecia Carpenter, Administrative Assistant to the CEO/Superintendent, Youngstown City School District (OH)
Sam Brooks, Personalized Learning Supervisor, Putnam County School System (TN)
Susan Hughes, Administrative Assistant, Richmond County School System (GA)
Valerie Akins, School Support Officer, Guilford County Schools (NC)
Note: Names and job descriptions appear as they were submitted. For updates, please contact Kyle Freelander at email@example.com.
Is your school or district ready to create a service driven culture? Sign up to learn more about our customer experience workshops, which are designed to help you and your team power up when it comes to creating excellent customer experiences.