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NSPRA 2018: We all need a little community
School PR guru Julie Thannum, APR, on why school PR is vital to district success—and the strong community of communicators she’s proud to be a part of.
Commentary
Summer school: We can’t give students more of the same
In the latest edition of Course Correction, Dr. Philip Lanoue examines why school districts need to rethink the reasons for their summer school programs.
For school principals, striking a balance between following and leading
As a middle manager, the school principal must find a balance between carrying out district directives and leading their school community. Here’s a few strategies.
Apply a little CPR to that relationship
Julie Thannum outlines how school leaders can tackle staff conflicts before they become long-term problems.
Teach the teacher? Here are 5 ways to influence teacher learning
How to improve the quality of “learnership,” or leadership for learning, in K-12 schools.
Dawkins: Finding new promise in the legacy of Brown v. Board
More than 60 years later, there’s still a lot of work to be done to ensure the promise of quality education for all, writes Dr. Gerald Dawkins.
Money matters: Communicating about school budget challenges
Authenticity and two-way engagement are vital to communicating about school budget challenges, writes school PR guru Julie Thannum.
Teacher appreciation starts with listening
This National Teacher Appreciation Week, a look at why it’s vital to engage teachers on the issues that matter to them.
Kids before content: Focus on attitude and effort with your toughest students
Author and teacher Brian D. Mendler relates an emotional story that demonstrates why communication, attitude, and empathy are so vital to student success.
What’s in a name? Setting the gold standard in school customer service
Julie Thannum outlines the essential steps for building five-star customer service in school districts.