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Top stories of 2019: Facing competition in your district? School marketing is just the first step.
How El Paso ISD in Texas is improving the customer experience to stem the tide of declining enrollment and school competition.
School Choice
Dawkins: Teaching and learning matters. But that’s not all.
Dr. Gerald Dawkins outlines three key steps for school leaders to build cultures of customer service and community engagement in their districts.
Putting community engagement and customer service to work in your schools
K12 Insight and Caddo Parish Public Schools partner to create exceptional customer experiences and a stronger school climate.
Why building trust is key to staying competitive
Albany County School District #1 in Wyoming uses community trust to fend off its competition.
Look back to think ahead: 4 key stats from the 2017-2018 school year
As a new school year dawns, we take a look back at four statistics that defined the previous academic year. Will this year bring changes? Time will tell.
Schools aren’t businesses and students aren’t blueberries: Three reasons why you should use a customer service approach in education anyway
As school competition ramps up, school districts across the country are emphasizing customer service to stay vital to their communities.
5 strategies for reversing declining enrollments
As K-12 public schools face declining enrollments, here are five steps worth taking to retain and attract students and families.
Video: The economic impact of declining enrollment
For public schools, declining student enrollments translate to loss of funding and resources.
Beating the competition with customer service
Santa Ana USD’s chief communications officers explains how her district uses strong engagement and listening to battle declining enrollment.
5 reasons to adopt a customer mindset in schools
Customer service in schools may be a new concept for many, but it’s essential in an era of school choice and competition.