Hays County, Texas


The district
18,000 students. Third fastest-growing community in the United States. Rapidly changing demographics.

The challenge
Challenged by rapid growth and population changes, district officials needed a way to engage both new and long-term residents in a positive, two-way dialogue about the district’s shifting dynamics and future.

The solution
The district partnered with K12 Insight to perform community surveys and conduct in-depth focus groups. School officials used the insights gleaned from those conversations to improve customer service in the district and effectively manage its growing pains.

Hays CISD was able to:

  • Create a “strategic plan” that goes beyond traditional engagement surveys to better connect with its growing community
  • Quickly address and diffuse a conflict surrounding a dual-language immersion program at one of its elementary schools
  • Use K12 Insight’s expert recommendations and technology tools to engage its community in key decisions about its future

Extra credit…
In an effort to create an always-on link between the community and the district, officials launched Let’s Talk!™, K12 Insight’s new cloud-based listening solution. The technology makes it possible for district leaders to invite and respond to feedback on critical school system issues 24/7, throughout the year.

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About Hays CISD
Hays Consolidated Independent School District is an 18,000-student district in Texas.

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