Frequently Asked Questions Customer Experience Research (Engage) | K12 Insight
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FAQs—Customer Experience Research (formerly Engage)

Questions about Customer Experience (Cx) Research?
We’ve got answers.

What is Cx Research?
Our Cx Research solution is a cloud-based school district survey platform and expert Ph.D. research-led service built specifically for K12 schools. It has one goal: to help school leaders improve their school culture and climate turn community feedback into action for students and families.
What is Engage?


Who uses Engage?
Who uses Cx Research?
K12 schools and school district leaders use our Cx Research software and services to create custom school district surveys to learn from their school communities.



How does Cx Research work?
Our Cx Research software and service works primarily two ways.

1) School district or building leaders can purchase K12 Insight’s DIY software platform to create and administer valid and reliable school district surveys on their own. School research staff can choose from a bank of field-tested surveys in more than a dozen categories, or create original surveys. Instant backend reporting helps you make decisions fast.

2) School district or building leaders can partner with K12 Insight’s Ph.D.-led expert research team to conduct “fully managed” surveys. Our most popular option, K12 Insight school survey experts work hand-in-hand with your team to research, write, administer, promote and analyze one or multiple school district surveys. In-depth reports and action plans help you turn information into action for your school community. Contact us to determine which approach is right for you.
Cx Research has one goal—to help school leaders uncover hidden challenges and turn information into action for students and their families.



What types of surveys can I conduct with Cx Research?
What types of surveys can I conduct with Cx Research?

Unlike other school district surveys, K12 Insight focuses 100% on K12 schools and school districts. We’ve conducted thousands of surveys for hundreds of school systems in nearly every state, processing millions of responses each year. Survey projects run the gamut from school climate and quality, including social-emotional learning, to staff engagement to superintendent and leadership transitions to education technology to special education to family exit. In all, we’ve conducted school district more than 50 types of school district surveys in more than a dozen categories.
For a full list, visit our website at www.k12insight.com/engage.
Can I create surveys in different languages?
Can I create surveys in different languages?

School district surveys don’t work unless every voice is heard, and every question is understood and interpreted the same way. Our team will work with you to translate your next school district survey into any language. We’ll start by working to understand your community’s demographics. Then provide surveys and other resources in the languages you need.
Why do I need a
school district survey?

School district surveys are a great way to engage in meaningful conversations with your school community. Parents, students and staff appreciate having an opportunity to weigh in on critical school decisions. And their input can help you see old and/or fix persistent challenges in new ways. When you share this information with your community after the fact, it creates a sense of togetherness and transparency. With Cx Research software and services, we help schools make feedback matter.
Does the Every Student Succeeds Act require surveys?

While ESSA does not require school districts to survey their school community, school district surveys are a great way to meet the new non-academic indicator provision in ESSA. Survey your school community to get a better understanding of non-academic indicators, such as climate, social-emotional learning, grit, college and career readiness and safety and behavior.


Does your platform have survey templates I can use?

Does it ever. We’ve been building valid school district surveys for schools and school districts for more than a decade. Over the years, we’ve learned a lot—and collected tons of research. All of that experience is packed into every one of our research-based survey templates. Pick from more than 50 pre-built school district surveys across more than a dozen categories. Add new questions and edit to create the perfect survey experience for your school or district.
What is survey benchmarking?

Because we work exclusively with K12 schools, we’re able to help our clients benchmark their school district surveys against data from similar districts. Find out where your school or district stands compared to schools or districts of similar size and demographics. For more about survey benchmarking, a feature unique to K12 Insight’s Customer Experience platform, call us at 703-542-9600, and ask to speak to Dr. David Blaiklock, head of research.


How is Cx Research different than other providers, including Survey Monkey, Panorama, and Qualtrics?
How is Cx Research different than other providers, including Survey Monkey, Panorama, and Qualtrics?

Our school district survey and customer experience platform was designed specifically for K12 schools. Our team of former school administrators and Ph.D. education researchers design each school district survey using the latest research and benchmark data. If you choose a fully managed Cx research project, our researchers and staff work hand-in-hand with your team to write, build, promote, administer and analyze your school district survey, helping you turn information into action for students and families. We think we have the best, most intuitive school district survey technology in the industry. But, it’s our people, and their experience working with and helping K12 school leaders, that sets
the K12 Insight experience apart. Try us.


How can I get started?

You should talk to someone—and see our Cx research service live and in action. Reach us anytime at 703-542-9600, or click here and we’ll have one of our school district support leaders reach out to you ASAP for a no-obligation conversation. Let’s do this.

Get Started