Alief Independent School District
More than 47,000 students. 80 languages spoken. 86% of students on free-and-reduced-price lunch.
Despite an exemplary reputation for quality teaching and learning, Alief ISD was losing students to increased competition from charter schools and other alternatives. Some 2% of the district’s overall population left in the fall of 2016. School leaders wanted a way to engage their community, establish a reputation as school system that listens and cares to its community, and win families back.
In partnering with K12 Insight, district leaders rolled out Let’s Talk!, a custom community engagement solution that helps school leaders listen to family concerns and respond accurately in less time. Officials also worked with K12 Insight to conduct community-based surveys, which it used to understand community concerns, improve school programs, and create interventions to keep families from choosing out.
Today, Alief ISD:
In their words
“We often make assumptions about what we think the customer wants. You have to listen. You have to be open to hearing what they want. K12 Insight helps us do that.” -Kimberly N. Smith, director of public relations, Alief ISD
About Alief ISD
Alief Independent School District, an urban school district located in west Houston, TX.
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