K12 Insight helps school districts reach out to their stakeholder groups with authentic communication that builds greater trust and engagement.
We use a wide variety of outreach methods, including focus groups and initiatives that go beyond traditional surveys:
- While traditional surveys focus solely on data collection, K12 Insight’s work seeks to uncover the “why” behind specific responses. Our approach includes extensive communications sent to stakeholders before and after the survey itself, which set proper expectations, such as ensuring that stakeholder groups understand survey results are not referendums.
- When designing questions, we avoid confusing jargon, instead informing and educating the public in an authentic way. A survey about adopting a school uniform policy, for example, may explain various issues surrounding school uniform policies nationwide, as well as in comparable school districts.
- To ensure the highest participation rate, we help school districts reach out to the community at-large through civic and community-based organizations, local and regional utility companies, and communications such as press releases and letters to stakeholders from the superintendent. And, to ensure nobody feels over-surveyed, we work with districts to create strategically designed customized Survey Calendars.
- To avoid ballot box stuffing by overzealous stakeholder groups who wish their views to be heard as the majority opinion, K12 Insight employs an algorithm and protocol to ensure that each respondent is able to participate just one time in each survey.
Timely reporting and analysis
Once you’ve received survey feedback, you have an obligation to “close the loop” with all participants. K12 Insight provides the necessary resources, allowing you to share detailed reports within weeks of the survey closing.
Interpretation of Findings
Data by itself means nothing. In order to interpret findings in a meaningful way, you must present them in the proper context. K12 Insight has the experience and expertise to:
- Provide peer benchmarking data. We have one of the largest repositories of school data on a wide range of issues, including school climate, school budget, professional development, etc. This allows a school district to see how it compares to a district with a similar characteristic, such as location, free/reduced lunch level, or demographic. By comparing data over time, a district can evaluate where it’s going, encouraging accountability as it aims for continuous improvement.
- Provide true transparency. It’s imperative to share all of a survey’s findings, both good and bad news. If you just trumpet your strengths without mentioning areas that require improvement, you may find that your stakeholders stop trusting anything you say.
K12 Insight is committed to helping frame the conversation with your stakeholder groups so that you feel comfortable sharing survey findings candidly and authentically.
Learn how K12 Insight helped Anson County Schools uncover the true feelings surrounding its uniform policy, allowing for a well-received policy modification.