AASA Partner K12 Insight offers School Boards and Superintendents CommunityConsult™ – a scientific survey of teachers, students, parents and community to help them understand where these critical constituencies stand on issues and programs to help Boards and superintendents make the difficult choices imposed by budget cuts.

CommunityConsult™ Assists Superintendents Facing Tough Decisions Imposed by Budget Cuts

Timely and Reliable Feedback to Assist Decision-Making as Programs are Scaled Back or Eliminated

Herndon, VA. August 6 / -- Schools all across America are facing deep budget cuts. School Boards and Superintendents are being asked to do more with less. Driven by the belief that a sound understanding of the community’s perceptions will better prepare District leadership in setting the agenda and priorities of their Districts and communicate their message back to the community, K12 Insight is offering a specialized, multi-modal feedback of the community as school administrators get ready to start the new school year.

K12 Insight, a leading innovator in comprehensive survey solutions for America’s public schools, announced today the launch of CommunityConsult™, a scientifically valid community survey to gather high quality feedback from members of the community via phone and the Internet. School Boards and Superintendents will receive analysis and reporting on the data within two weeks to help them make informed decisions.

The survey instrument incorporates best practices on survey design and a deep understanding of the climate in which public schools operate. Survey questions are finalized in consultation with the Board and District leadership, ensuring relevance for each District. Surveys may be deployed online or via phone or a combination of both ensuring a statistically valid sample size is achieved. It is not always possible to get statistically reliable measures by posting a survey online – the phone component may be needed to ensure the sample represents the community. Backed by the power of its analytical engine, K12 Insight will deliver the findings within a matter of days.

"Most superintendents will return to their jobs this summer with difficult decisions before them concerning which programs to eliminate and which to preserve or even expand," said Suhail Farooqui, president and COO of K12 Insight. "Timely and reliable feedback from their staff, teachers, parents, students and the community will give them the confidence necessary to move forward in these challenging times.”

“K12 Insight’s innovative leadership has helped schools and AASA’s affiliate members become more efficient and effective with their surveys,” said Daniel A. Domenech, Executive Director of American Association of School Administrators (AASA). “Their solution is reliable and support absolutely world-class. CommunityConsult ™ is timely and will serve every superintendent who faces tough choices in light of shrinking budgets make the most informed decisions.”

CommunityConsult™ explores the relative importance of various programs and operational areas as perceived by the community and is not a replacement for perceptional studies such as School Climate and Satisfaction surveys.


About K12 Insight

K12 Insight, Inc., a subsidiary of Zarca Interactive, is a leading provider of comprehensive survey solutions for America’s public schools helping administrators gain clarity on issues in their districts and make informed decisions. For over five years, K12 Insight has helped schools replace fragmented and ad-hoc surveying with a comprehensive survey platform that supports online and offline survey and offers powerful analysis and reporting of survey data. Questionnaires and survey data are made available to Central Office and Site Administrators fostering collaboration and continuous improvement backed by training and support by K12 Insight’s US-based staff. Districts mitigate risks associated with surveys by utilizing tested and validated survey instrument designed by survey specialists and psychometricians on a wide variety of topics relevant to school districts. K12 Insight is headquartered in Herndon, VA, with offices across the United States.

CONTACT: Rita Johnson (703)234-5289,