Over the past decade, school districts have adopted a diverse range of tools, technologies and processes to ensure more open and direct communication with their stakeholder groups. Most districts, for example, now deploy All-Call Systems to communicate with parents, teachers and staff.
While such one-way communication is effective for operational and day-to-day matters, such as school openings and closings, two-way dialogue is needed to connect on more critical issues.Building bridges of trust
Authentic two-way dialogue — inviting public input and asking for an explanation of any concerns — is a much more effective way to build consensus and support. It also allows you to gain a better understanding of where large stakeholder groups stand on critical and strategic matters. This communication must be clear, concise and jargon-free, using language that’s easily understood by all of your stakeholders. The goal is to build bridges of understanding and trust.Understanding the issues
If you’re an administrator, you’ve likely heard the charge that the Central Office is over-staffed. While the general public may repeat this as truth, odds are those same people cannot explain specifically what roles and functions are performed out of the Central Office. And they almost certainly don’t understand that many of the non-teaching positions are ones the school district is required to maintain in order to support various mandates.
K12 Insight strongly promotes in all communication — particularly in one- or two-way communication centered on eliciting public input — an approach that makes it easy for the responding group to understand the issues so they’re able to helpfully contribute to the decision-making process.